Who are climate-conscious consumers? Not who you’d expect, says Northwind Climate
Sometimes, surprises are lurking in everyday data. Take a category of consumers that Doug Rubin’s startup, Northwind Climate, calls “climate doers.” They’re concerned about climate change and tend to prioritize…
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Factorial, a HR unicorn, snaps up $120M from General Catalyst to boost sales and marketing
Factorial, the Barcelona-based “unicorn” startup that provides an all-in-one HR platform in the cloud for small and medium businesses, has picked up a non-dilutive (no equity) $120 million from General…
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Expert Services Company Harbor Acquires Marketing Consulting Firm CLIENTSFirst
Harbor, a consulting company that provides expert services to the legal industry in strategy, technology, operations and intelligence, has acquired CLIENTSFirst Consulting, a marketing firm that provides consulting on client…
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Communications and Marketing Firm Baretz+Brunelle Acquires Go-to-Market Company LexFusion
Baretz+Brunelle, which describes itself as a growth advisory firm to elite businesses in the legal industry, has acquired LexFusion, a company that provides go-to-market sales representation of a portfolio of…
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You won’t believe how B2B marketing is shifting – here are 5 ways to land more deals
SERGII IAREMENKO/SCIENCE PHOTO LIBRARY When I got this gig, my editor said, “Les, you can write about anything you want. We want you to lean into your experience as a…
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Tofu is building an omni-channel marketing platform for enterprises
When EJ Cho started his first company in 2018, he was exposed to what it takes to market a product. He was surprised to find a market filled with different…
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Lawmatics, Legal CRM and Marketing Platform, Rolls Out Major UI Overhaul, Targeting Improved Usability
Lawmatics, a legal technology platform for client intake, CRM and marketing automation, is rolling out a comprehensive redesign of its user interface aimed at making its increasingly complex feature set…
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A Comprehensive Guide for Business
Omnichannel marketing, sales, and service facilitate engagement with leads and customers through various SMS, phone, email, and social media channels. This strategy helps brands reach more potential customers while keeping…
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7 Key Benefits of Effective Project Management
Project management involves coordinating resources, managing timelines, and ensuring objectives are met efficiently. When effectively implemented, structured project management can benefit your team and help make the most of your…
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Understanding the Buyer’s Journey: A Comprehensive Guide
A buyer journey is a sales process from the perspective of the customer. It refers to the buyer’s mindset when identifying their problem, comparing possible solutions, and making a purchasing…
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What is CRM Automation? A Complete Guide for Sales Teams
Customer relationship management (CRM) systems assist companies with customer interactions while also managing customer data, and streamlining business processes. When properly utilized, a CRM tool allows sales teams to interact…
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5 Types of Webinars + 4 Formats and When They Work Best
Webinar platforms have come a long way since Microsoft first launched its video conferencing software NetMeeting in 1996, but the core idea remains unchanged. Today, webinars are versatile tools for…
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7 Essential CRM Tips and Tricks to Boost Sales Productivity
A customer relationship management (CRM) system is an important software solution that focuses on creating lasting relationships between your business and its existing clientele, while also assisting your sales team…
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What is CRM? A Comprehensive Guide for Businesses
Customer relationship management software is a sales and marketing tool that organizes imported data, manages lead pipelines, and optimizes business workflows. Build custom dashboards that reflect your sales process and…
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Features, Benefits, and Business Impact
Analytical customer relationship management software offers advanced analytics and reports to help businesses make data-based decisions for improved business operations and customer experience. Choosing the right analytical CRM system to…
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What is Sales Automation? Tips and Examples
Sales automation is a popular functionality offered by the top CRM software. It can be found throughout the average sales process, from lead generating and scoring to meeting scheduling and…
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Business Development and Marketing Tips to Help Grow Law Firms
In today’s legal market, standing out from the competition is more challenging than ever. To succeed, law firms need more than legal expertise—they need strong relationships with their clients and…
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In Austin for ClioCon, Competitor AffiniPay Put On A Guerilla Marketing Sideshow
Clio’s choice of Austin, Texas, for its Clio Cloud Conference this year was a foray into enemy territory, and the enemy responded strategically with guerilla tactics of its own. Austin,…
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Law Firm Content and Email Marketing
In legal and professional services, content marketing and email marketing have become indispensable tools for firms of any size. These strategies not only keep lawyers and firms top of mind…
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Business Development and Marketing for Lawyers
Simply being a great lawyer is not enough to be successful as a lawyer today. The modern lawyer must be a multifaceted professional, combining sharp legal expertise with savvy business…
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